Privacy Policy

Effective Date: January 6, 2026
Last Updated: January 6, 2026

Rovers Strategic Advisory (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website roversstrategicadvisory.com (the “Site”) or engage with our services.

By using the Site, you consent to the data practices described in this policy.

1. Information We Collect

1.1 Information You Provide to Us

We collect information you voluntarily provide when you:

  • Submit forms (contact forms, download requests, assessment requests)
  • Subscribe to our email list or newsletter
  • Schedule consultations or assessments
  • Request information about our services
  • Participate in partnership or governance assessments

This information may include:

  • Name
  • Email address
  • Company name
  • Phone number
  • Job title
  • Any other information you choose to provide

1.2 Information Automatically Collected

When you visit our Site, we automatically collect certain information about your device and browsing activity, including:

  • IP address
  • Browser type and version
  • Operating system
  • Pages visited and time spent on pages
  • Referring website
  • Date and time of visits
  • Device information

We collect this information through:

  • Cookies: Small data files stored on your device
  • Google Analytics: Web analytics service provided by Google (via SiteKit)
  • Server logs: Standard web server data

1.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

  • Analyze website traffic and usage patterns
  • Remember your preferences
  • Improve website functionality
  • Understand how visitors interact with our Site

Types of cookies we use:

  • Essential cookies: Required for basic site functionality
  • Analytics cookies: Help us understand how visitors use our Site (Google Analytics)
  • Functional cookies: Remember your preferences and settings

Your choices:

2. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our services
  • Respond to your inquiries and requests
  • Send you information about our services, including newsletters and updates
  • Conduct AI governance and partnership assessments and provide advisory services
  • Analyze website usage and improve user experience
  • Comply with legal obligations
  • Protect against fraud, abuse, and security threats

3. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties.

We may share your information only in the following circumstances:

3.1 Service Providers

We may share information with trusted third-party service providers who assist us in operating our Site and providing services, including:

  • MailerLite: Email marketing and automation platform
  • Google Analytics: Website analytics service
  • Tally: Form collection and management
  • Web hosting providers: Infrastructure and hosting services

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

3.2 Subcontractors and Partners

If we engage subcontractors or partners to deliver services on our behalf, we may share relevant information necessary for service delivery. All subcontractors are bound by confidentiality obligations.

3.3 Legal Requirements

We may disclose your information if required by law, court order, or governmental regulation, or if we believe disclosure is necessary to:

  • Comply with legal obligations
  • Protect our rights, property, or safety
  • Protect the rights, property, or safety of others
  • Prevent fraud or abuse

3.4 Business Transfers

If we are involved in a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will provide notice before your information is transferred and becomes subject to a different privacy policy.

4. Your Privacy Rights

4.1 United States Residents

If you are a resident of California or other U.S. states with privacy laws, you may have the following rights:

  • Right to Know: Request information about the personal data we collect and how we use it
  • Right to Delete: Request deletion of your personal information
  • Right to Opt-Out: Opt-out of the sale or sharing of personal information (we do not sell personal information)
  • Right to Non-Discrimination: Not receive discriminatory treatment for exercising your privacy rights

4.2 European Union and UK Residents (GDPR)

If you are located in the European Union or United Kingdom, you have the following rights under GDPR:

  • Right of Access: Request a copy of your personal data
  • Right to Rectification: Request correction of inaccurate data
  • Right to Erasure: Request deletion of your personal data (“right to be forgotten”)
  • Right to Restrict Processing: Request limitation on how we use your data
  • Right to Data Portability: Request transfer of your data to another service
  • Right to Object: Object to processing of your personal data
  • Right to Withdraw Consent: Withdraw consent at any time (where processing is based on consent)

Legal basis for processing (GDPR):

  • Consent: When you provide explicit consent (e.g., subscribing to emails)
  • Contractual Necessity: To fulfill our contractual obligations to you
  • Legitimate Interests: To operate our business, improve our services, and prevent fraud
  • Legal Compliance: To comply with legal obligations

4.3 How to Exercise Your Rights

To exercise any of these rights, please contact us at:

  • Email: mart.rovers@roversstrategicadvisory.com
  • Mail: Rovers Strategic Advisory, 1334 E Chandler Blvd, Suite 5 D34, Phoenix, Arizona, United States

We will respond to your request within 30 days (or as required by applicable law).

5. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

Retention periods:

  • Contact inquiries: 2 years after last contact
  • Newsletter subscribers: Until you unsubscribe
  • Client data: 7 years after engagement ends (for business and legal purposes)
  • Analytics data: 26 months (Google Analytics default)

6. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your information against unauthorized access, alteration, disclosure, or destruction.

Security measures include:

  • Secure Socket Layer (SSL) encryption for data transmission
  • Secure hosting infrastructure
  • Access controls and authentication
  • Regular security assessments

However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your information.

7. International Data Transfers

If you access our Site from outside the United States, your information may be transferred to, stored, and processed in the United States, where our servers and service providers are located.

By using our Site, you consent to the transfer of your information to the United States and other countries where we or our service providers operate.

For EU/UK residents, we rely on:

  • Standard Contractual Clauses approved by the European Commission
  • Adequacy decisions where applicable
  • Your explicit consent

8. Children’s Privacy

Our Site and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

If we learn that we have collected personal information from a child under 18, we will delete that information promptly. If you believe we have collected information from a child, please contact us immediately.

9. Third-Party Links

Our Site may contain links to third-party websites, including social media platforms and partner sites. We are not responsible for the privacy practices of these third-party sites.

We encourage you to review the privacy policies of any third-party sites you visit.

10. Email Communications

10.1 Marketing Emails

If you subscribe to our email list, you will receive:

  • Newsletter updates
  • Service announcements
  • Educational content
  • Promotional offers (if applicable)

Unsubscribe: You can opt-out of marketing emails at any time by:

  • Clicking the “unsubscribe” link in any email
  • Contacting us at mart.rovers@roversstrategicadvisory.com

Note: Even if you opt-out of marketing emails, we may still send transactional emails related to services you have requested.

10.2 Email Service Provider

We use MailerLite as our email marketing platform. By subscribing, you consent to MailerLite processing your information according to their privacy policy: https://www.mailerlite.com/legal/privacy-policy

11. California Privacy Rights

11.1 California Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA)

If you are a California resident, you have specific rights under the CCPA/CPRA:

Categories of personal information we collect:

  • Identifiers (name, email, IP address)
  • Internet or network activity (browsing behavior)
  • Professional or employment information (job title, company)

Business purposes for collection:

  • Providing services and customer support
  • Marketing and communications
  • Analytics and website improvement
  • Legal compliance

Your CCPA/CPRA rights:

  • Request disclosure of information we collect and share
  • Request deletion of your personal information
  • Opt-out of “sale” of personal information (we do not sell personal information)
  • Non-discrimination for exercising your rights

How to exercise your rights: Contact us at mart.rovers@roversstrategicadvisory.com or call (+1) 480-699-9642

We will verify your identity before processing your request and respond within 45 days.

11.2 California “Shine the Light” Law

California residents may request information about our disclosure of personal information to third parties for direct marketing purposes. We do not share personal information with third parties for their direct marketing purposes.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

We will notify you of material changes by:

  • Posting the updated policy on this page with a new “Last Updated” date
  • Sending an email notification (if you are subscribed to our email list)
  • Providing prominent notice on our Site

We encourage you to review this Privacy Policy periodically. Your continued use of the Site after changes are posted constitutes acceptance of the updated policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Rovers Strategic Advisory
Email: mart.rovers@roversstrategicadvisory.com
Website: roversstrategicadvisory.com
Address: 1334 E Chandler Blvd, Suite 5 D34, Phoenix, Arizona, United States

For GDPR-related inquiries (EU/UK residents):
Please specify “GDPR Request” in your subject line.

For CCPA-related inquiries (California residents):
Please specify “CCPA Request” in your subject line.

Acknowledgment: By using our Site, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.